My job as an artist is to provide the best portraiture no matter what light condition we have.  More than once, I would hear comments from clients about how a location would be great for photography because it gets "all the sun".  But let me tell you, personally, I think the best character in the "natural" backdrop comes out when the sun is not "all out". Take a look at the below image, and let me know if you agree.  This is where we can create some fine art for our clients:

P.S.  The "dude" in the image is my trusty "assistante".  When you hire me, it's included in the portrait packages to meet him. :-)